UI & UX Design

There are two concepts essential to a product’s design process: User Interface (UI) and User Experience (UX).

UI is the point where users interact with the product and it focuses on the visual aspect that includes display screens, desktop appearance, and the like.UX, on the other hand, focuses on users’ overall experience with a website or application.

The combination of UI and UX ensures that app users feel satisfied with the functionality and usability. A great experience is the goal of successful products.